We have been working in the digital market for over 10 years now and in that time we have worked with some of the biggest companies in the UK helping to develop their digital offering. So over the years we have learned some things which help us stand our from the crowd when it comes to making a project work online.
Human-ware
Human-ware has been embraced by Brogen Macy as the most effective way to optimise our online PPC campaigns.
Human-ware put simply means your campaign is managed by an individual as appose to a piece of software.
Most advertising agency's will run a campaign through a piece of software with the campaign effectively running based on preset parameters. However we take a slightly different approach. We run all of our digital campaigns we use software to support our primary efforts and not replace them. We achieve success because we understand how businesses work offline but most importantly we know what the users want online.